Identidad

40 Feria artesanía tradicional

SR
Noviembre 20, 2013

Santiago, 2013

 

Anualmente, la Feria de Artesanía Tradicional reúne a más de 100 artesanos de todo el continente americano, durante un mes para vender productos y intercambiar experiencias. El 2013, la feria celebraba 40 años bajo una nueva organización y en uno de los parques más emblemáticos de Santiago, el Parque Bustamante.

El encargo consistió en desarrollar la identidad visual de la feria ese año, además de una serie de objetos a partir de la definición de su visualidad. Así, la imagen de la feria se basa en una artesanía realizada en Quinchamalí, mediante barro negro y decorada con ilustraciones blancas, como inscripciones. El concepto floral refiere a la primavera en la capital, época en que se realiza la feria. En el proyecto colaboraron las diseñadoras Valentina Contreras, Valentina Orozco y Paulette Filla.

 

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